Alcoholic drink sales soared at UK supermarkets over Christmas
07 January, 2021
The alcoholic drinks category led the charge as UK supermarkets enjoyed their strongest ever Christmas trading period, according to Nielsen till scan data.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
